December 2014

2014 Flip Flop Report Examines Canadian Beach Behaviour

Eating more, drinking more and getting more intimate amongst Canadians’ beach vacation indulgences

TORONTO, December 15, 2014 –, Canada’s leading full service online travel provider*, today released results of the 2014 Flip Flop Report, a survey of beach behaviour and preferences amongst global travellers. According to the study, two-thirds of Canadians (67 per cent) are likely to take a beach vacation in the near future. And we don’t need any special reason to do so – 84 per cent of those very or somewhat likely to take a beach vacation in the next 12 months say they’ll be going south without any special occasion or event in mind.