Make your dream vacation a virtual reality

Expedia.ca reveals exciting new innovation that will change the way you experience travel

TORONTO – April 1, 2010 –Imagine climbing Mount Kilimanjaro, snorkeling the Great Barrier Reef or being one with nature on the Galapagos Islands without ever leaving your home. It may sound virtually impossible, but it's now virtually a reality, thanks to an exciting new innovation from Expedia.ca™. Today, Expedia.ca announces the launch of Virtual Vacations, a revolutionary innovation that will change the way Canadians experience travel forever*.

"With Expedia.ca's Virtual Vacations, the trip is virtual but the memories are real – now for the first time in travel history, you'll be able to try before you buy," said Craig Ruse, newly appointed Vice President, Expedia.ca Virtual Vacations. "Canadians now have the opportunity to test drive their vacations before they book, at a fraction of the cost. It's not every day you can climb Mount Kilimanjaro and still be home in time for dinner."

Expedia's Virtual Vacations operates using a Vacation Buddy system. Once a destination is chosen by a user, they can pick an Expedia® Vacation Buddy who is waiting at the chosen destination equipped with a state-of-the-art HD 2080p wide-angle, light weight panoramic video helmet. Using Expedia's patented new virtual reality head wear, which will be sent to users after they sign up, virtual travellers can see and communicate with their Travel Buddy in real-time and tell them where they want to go.

"With Expedia's Virtual Vacations, the world is virtually at your doorstep. You can climb mountains, explore caves, talk with local residents and take pictures for your own personal photo album, all from the comfort of your own home," said Ruse. "And if you like their virtual vacation destination, you are just a few clicks away from booking a flight and accommodations."

With three easy steps, you'll be transformed from your living room to your dream vacation:

  1. Pick a destination
  2. Enable the Expedia.ca Vacation Buddy System
  3. Tell your Vacation Buddy where you want to go!

Let's get Virtual
Expedia.ca is offering a limited time special introductory offer to some of the world's hottest destinations including:

  • Mount Kilimanjaro
  • Galapagos Islands
  • Alaska
  • Great Barrier Reef
  • Yucatan Peninsula

Details on how to make your dream vacation a virtual reality are just a click away. Visit www.Expedia.ca for more information*.

About Expedia Canada Corp.
Expedia Canada Corp., a subsidiary of Expedia, Inc., operates Canada’s most visited full-service online travel service, Expedia.ca. Expedia.ca customers are supported by customer support agents available 24 hours a day, seven days a week via a toll-free number and email response. For more information, please visit www.Expedia.ca.


Expedia and Expedia.com are either registered trademarks or trademarks of Expedia Inc. in the U.S. and/or other countries.

* By the way - when you visit us at expedia.ca, you'll see that Virtual Vacations aren't real (and neither is Craig Ruse). Hey – it's April Fool's Day – remember?

Expedia and Expedia.ca are either registered trademarks or trademarks of Expedia, Inc. in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners.
© 2010 Expedia, Inc.

For more information, please contact:
Noor Marzook or Melissa Legaspi
Edelman Edelman Public Relations
noor.marzook@edelman.com / melissa.legaspi@edelman.com
416.979.1120 x 239 / 272

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