Canadian Couples Struggle to Re-connect: Majority Have Not Vacationed Together in Past Year
New Expedia.ca™ survey finds 56 per cent acknowledge vacations boost relationships
TORONTO, ON – September 18, 2007 – A new Expedia.ca™/Ipsos-Reid survey shows that Canadian couples need to take a break – and get away together. More than half (54 per cent) of couples in a committed relationship have not vacationed together in the past year, including 16 per cent that have never taken a vacation with only their better half! Yet, Canadian couples know they need to make time to getaway together – 73 per cent of Canadians see vacations as an opportunity to rekindle the fire in their relationship while eight in ten Canadians agree that vacations remind them of the qualities they like best in their partner.
“Canadians know that their relationship could use a boost by taking a vacation, yet they are still struggling to get away and re-connect,” says Canadian relationship expert and couples counsellor Catherine Wood. “The hectic pace and daily demands of life take their toll on relationships, leaving couples feeling distant and disconnected from each other. With the kids back at school, fall is a perfect time for couples to get away, re-kindle the romance, inject some excitement into their relationship and focus on spending time with just their partner.”
Sun, surf and starting a family
Vacations have been known to provide the perfect intimate setting for couples to get reacquainted with each other. Recent trends indicate couples are now putting family planning in the mix and taking vacations to a whole new level by incorporating them into these personal milestone moments. One in ten couples (9 per cent) has taken a creation vacation, using the vacation as an opportunity to get away from the stresses of everyday life to conceive a child. Twelve per cent have taken a babymoon, one last adults-only vacation before a baby is due to arrive!
Young love is in the air and on vacation
It seems that young love enjoys and benefits the most from time away together. Ninety per cent of younger Canadian couples (aged 18 to 34) are searching for more time together on their vacations, compared to only three quarters (74 per cent) of older Canadian couples. Also, four in ten (42 per cent) of older couples agreed that “nothing changes” on a couples getaway compared to only one quarter (24 per cent) of younger Canadians. According to Wood, this has to do with the evolution of couples vacations from discovery of a new partner’s personality to some relaxing alone time together with a long-time partner.
Connecting with your partner on vacation – and not the office
Though most (51 per cent) couples bring communications devices like cell phones or PDAs on vacation, almost all (95 per cent) overwhelmingly disagree that they give more love to these devices than their partner. Atlantic Canadians may be the least focused on their better half as they lead the nation (35 per cent) in “always” taking a communications device on vacation. Quebecers, on the other hand, may be the least distracted as a whopping 55 per cent indicate they “never” take a device like a PDA or cell device on vacation with their partner.
Separate vacations for some?
While most Canadian couples are struggling to take a trip with their special someone, others feel that taking a vacation from their partner is important. Nearly four in ten (38 per cent) of Canadians take separate vacations from their significant other. According to Wood, if vacation expectations and interests differ, a separate vacation can complement a couple’s getaway to ensure each partner’s needs are met.
Planning the trip that’s right for the relationship
Canadians seem to enjoy the act of planning the vacation almost as much as taking it. Two thirds (63 per cent) of couples say they research and book their vacations together. Expedia.ca™ makes it easy to plan and book an adults-only vacation this fall with the Adult Getaway Sale; couples can save up to 30 per cent off their hotel!
- Sand and surf– 40 per cent of Canadian couples prefer all-inclusive sunny vacations. A sandy Caribbean beach or a great Bahamas hotel and that special someone. What more could you ask for?
- Discovery and romance– 14 per cent of couples would like to take a trip visiting several cities. Rediscover love in the quintessential cities of romance such as Paris, Rome, Madrid and many more!
- Bon appétit– 20 per cent of couples would prefer a romantic escape, so treat your honey to a well-deserved getaway with fine wines and fine dining in Niagara or Quebec.
- Bright lights– nine per cent of Canadians would prefer to spend time with their special someone visiting a major city. Take your pick from popular urban hotspots such as New York, Las Vegas, Toronto and Montréal.
These are the findings of an Ipsos Reid poll conducted on behalf of Expedia.ca™ from Aug 14-16, 2007. For the survey, a representative randomly selected sample of 1584 Canadian adults who are currently in a committed relationship was interviewed online. With a sample of this size, the results are considered accurate to within ±2.5 percentage points, 19 times out of 20, of what they would have been had the entire adult population of Canadians in a committed relationship been polled. The margin of error will be larger within regions and for other sub-groupings of the survey population. These data were weighted to ensure that the sample's regional and age/sex composition reflects that of the actual Canadian population according to Census data.
Expedia Canada Corp., a subsidiary of Expedia, Inc., manages Canada’s most visited full-service online travel service, Expedia.ca™. To help Canadians plan and purchase travel, Expedia.ca™ provides the best combination of scheduled and charter flights, car and hotel reservations, vacation packages, destination activities, trip insurance and mapping information. Expedia.ca™ customers are supported by customer support agents available 24 hours a day, seven days a week via a toll-free number and email response.
Expedia.ca, Expedia and the Airplane logo are either registered trademarks or trademarks of Expedia, Inc. in Canada and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners. © 2007 Expedia, Inc. All rights reserved.
For more information or to schedule an interview with relationship expert and couples counsellor, Catherine Wood, please contact:
416.979.1120 x 289