Book early! Recent study finds Canadian travellers expect to spend $18.5 billion on travel between Victoria Day and Labour Day

Expedia.ca™/Ipsos-Reid survey reveals 8 million Canadians expected to seize the summer by taking a paid leisure vacation in 2007, primarily within Canada

TORONTO, ON – May 9, 2007 – Are you among the 8 million Canadians planning to enjoy the warm weather and get away from it all this summer with a paid leisure vacation?  Look out for increased demand for flights and hotels. According to a recent Expedia.ca/Ipsos-Reid survey, 35 per cent of Canadians plan to get away this summer to a destination involving paid accommodation and travel, and they plan to spend an average of $2,320 per person, or $18.5 billion in total. Additionally, ninety-two per cent of Canadians expect to travel the same or more as last year – and right now is the most popular time to make summer bookings as 46 per cent of Canadians complete their summer travel plans in the spring.

“Destinations within Canada continue to have great appeal as intention to travel within the country is up 14 per cent over last year among summer leisure travellers,” says Sean Shannon, managing director of Expedia.ca. “Canadians’ enthusiasm to seize the summer with a getaway within Canada or abroad continues to grow – and planning ahead is essential with airline carriers and accommodations, as well as the passport office. Fortunately, Canadian leisure travellers have embraced the power of the Internet to make their summer travel bookings fast and easy as 67 per cent of summer vacationers have made an online booking in the past 2 years.”

Are new U.S. passport regulations keeping Canucks at home?
Among the 81 per cent of anticipated Canadian summer leisure travellers planning to travel in their own backyard this summer, 61 per cent are planning to travel within their own province and 44 per cent are planning to vacation in another province. Canadian leisure travellers intend to travel more to international destinations, with the United States jumping from 16 per cent in 2006 to 22 per cent this year and Europe up slightly from six per cent last year to 11 per cent this year.

Turning travel daydreams into reality
Many Canadians have their heads in the clouds – and travel tops the list of things they daydream about. “Taking a trip and getting away from it all” was chosen by 75 per cent of Canadians, comparable to money (73 per cent), and beating out more free time (42 per cent), sex (40 per cent), shopping (24 per cent), food (19 per cent) and fame at 12 per cent. Women (80 per cent) were more likely to daydream about travel compared to men at 70 per cent.

How to seize the summer and plan your perfect getaway
While Canadians daydream all year long, many (46 per cent) book their summer vacations between March and May. Fourteen per cent of Canadians are eager to seize the summer early and make their travel arrangements by February, while 22 per cent book at the last minute in June or later.

Expedia.ca offers some tips to help you plan the perfect summer vacation:

  • Don’t delay getting or renewing your passport- Are you among the 53 per cent of Canadians who don’t have a passport? According to the Passport Canada website, it may take up to ten weeks to process a passport; travellers should apply now if they plan to travel by July.
  • No passport? Drive and fly from U.S.- Until 2008, Canadians without passports can still enter the U.S. by car. Expedia.ca makes it easy to search and book flights travelling from border cities like Seattle, Buffalo and Burlington - and often save money doing it!
  • Research and book a trip online while at work- Half of Canadians (49 per cent) admit to daydreaming at work, so why not seize the moment and research or book your trip on your lunch break or during downtime? Taking the time to plan a trip in advance generally results in a better vacation experience.
  • Visit Expedia.ca for its Seize the Summer sale- Canadians can book their dream summer vacation with 30 per cent off select hotels in Canada, USA, Europe, Latin America, Caribbean, Asia-Pacific and select resorts! Visit www.expedia.ca to take advantage of the savings!

About the survey
Ipsos-Reid
These are the findings of an Ipsos Reid/Expedia.ca survey conducted from April 5 to April 10, 2007. For the survey, a representative randomly selected sample of 3199 adult Canadians was interviewed by telephone. With a sample of this size, the results are considered accurate to within ±1.7 percentage points, 19 times out of 20, of what they would have been had the entire adult Canadian population been polled. The margin of error will be larger within regions and for other sub-groupings of the survey population. These data were weighted to ensure the sample's regional and age/sex composition reflects that of the actual Canadian population according to Census data. Please visit www.ipsos.ca for full tabular results.

About Expedia.ca

Expedia Canada Corp., a subsidiary of Expedia, Inc., operates Canada’s most visited full-service online travel service, Expedia.ca™. To help Canadians plan and purchase travel, Expedia.ca provides the best combination of scheduled and charter flights, car and hotel reservations, vacation packages, destination activities, trip insurance and mapping information. Expedia.ca customers are supported by customer support agents available 24 hours a day, seven days a week via a toll-free number and email response.

Expedia.ca, Expedia and the Airplane logo are either registered trademarks or trademarks of Expedia, Inc. in Canada and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners.

© 2007 Expedia, Inc. All rights reserved.


 

For more information or to schedule an interview with Sean Shannon, please contact:
Lisa Bruce or Niki Hirschmann
Edelman
416.979.1120 x 313 / 242
lisa.bruce@edelman.com / niki.hirschmann@edelman.com

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