Expedia.ca becomes the First Canadian eCommerce Site to Receive PricewaterhouseCoopers' Seal for OnLine Privacy
Toronto, ON, May 18, 2001 – Expedia Canada Corp., operator of Expedia.ca™, one of Canada's leading online travel stores, today announced the first successful completion of a Canadian website privacy audit by PricewaterhouseCoopers LLP. Expedia.ca also becomes the first eCommerce site in Canada to post all three privacy and security seals – PricewaterhouseCoopers' Privacy Audit, and the privacy seals from Better Business Bureau Online and TRUSTe that were awarded to Expedia.ca last year.
"As Canada's leading online travel retailer, we have always worked proactively to provide a secure and private environment for our online customers," said Stuart MacDonald, Managing Director, Expedia Canada Corp. "The PricewaterhouseCoopers' Privacy Audit confirms our commitment to providing the highest level of privacy compliance for our customers. We want people to know that our policy truly represents our actions. Removing registration from the front page of the site, which allows customers to shop for airfare, car rentals, hotel availability and packaged vacations without having to share any personal information or register with Expedia, is just one example of the value we place on our customers' privacy."
"Expedia Canada has passed our rigorous auditing procedure and to the Canadian Institute of Chartered Accountants (CICA) WebTrust Privacy," said Ted Schaefer, Partner of PricewaterhouseCoopers. "This seal on Expedia Canada's Web site signals to its customers that the company is a professional organization that takes accountability seriously."
The company received the PricewaterhouseCoopers seal upon completion of the privacy audit that examined the following:
Disclosure of its privacy practices for electronic commerce,
Compliance with such privacy practices, and
- Maintenance of effective controls to provide reasonable assurance that personally identifiable information obtained as a result of electronic commerce was protected in conformity with its disclosed privacy practices.
These criteria are based on the Canadian Institute of Chartered Accountants (CICA) WebTrust Privacy Criteria (www.cica.ca) and that of the American Institute of Certified Public Accountants (AICPA) (www.aicpa.org).
Description of the Attestation Report:
PricewaterhouseCoopers provides online retailers such as Expedia Canada with an attestation report that includes the following kinds of assurances:
The organization discloses business and information privacy practices and executes transactions in accordance with those practices.
The organization has controls in place to protect the privacy of personal information collected, including credit card information.
Transactions entered into with the organization will be carried out in accordance with the stated terms, including billing and returned goods policies.
Information about the availability of the organization's network is disclosed and reasonably maintained.
- If advertisements are sold by the organization, those advertisements have been presented to the visitors to the organization's Web site, giving validity to the amounts billed for advertising services.
The Privacy Audit focuses specifically on risks that an organization has identified as being important to them, their customers, and their trading partners. The resulting attestation audit opinion can be displayed on the organization's Web site for a predetermined period of time, after which another audit should be performed to ensure that the report is always current.
About Expedia Canada Corp.
Expedia Canada Corp., a subsidiary of Expedia, Inc. (NASDAQ:EXPE), operates one of Canada's leading online travel stores, Expedia.ca. To help Canadians travel right, Expedia.ca provides the best combination of air, car and hotel booking, vacation packages offers, destination information, and point-to-point mapping.
Expedia, Expedia.ca, and the Airplane logo are either registered trademarks or trademarks of Expedia, Inc. in Canada, the U.S., and/or other countries. Other products and company names mentioned herein may be trademarks of their respective owners.
For more information, please contact:
Amy Gillespie, Edelman Public Relations, (416) 979-1120 ext. 312, firstname.lastname@example.org
Maria Kim, Edelman Public Relations, (416) 979-1120 ext. 243, email@example.com