Expedia Continues to be Canada's Leading Online Travel Destination
Newly released Media Metrix report confirms Expedia as the preferred choice for Canadians
Toronto, ON, May 7, 2001 – Expedia Canada Corp. today announced that Expedia® continues to be the favourite online travel destination for Canadians, according to a newly released Media Metrix Canada report. Soaring far above all other travel agency sites, Expedia sites had a total of more than half a million Canadian unique visitors in March 2001, an increase of 34% over the previous month. Expedia also led the way in the January and February 2001 Media Metrix Canada surveys.
"We are delighted that Canadians continue to make us their number one online travel store," said Stuart MacDonald, Managing Director, Expedia Canada Corp. "At Expedia, we are dedicated to providing our customers with the most comprehensive set of tools to make all of their travel arrangements as simple, relevant, cost effective and secure as possible and these numbers reflect that our efforts are striking the right chord with Canadians."
Canada is one of the leading online countries in the world and the Internet is changing how Canadians plan and purchase their travel. A recent Ipsos-Reid study indicated that 70 per cent of Canada's 21.8 million adults have Internet access, and more than half indicated that they have used the Internet to gather travel information. Moreover, 18 per cent (nearly 3 million Canadian adults) say they have used the Internet to book an element of their travel plans, including air travel, hotel stays, or car rentals. The study also found that 26 per cent of those who have not yet booked travel online plan to do so in the coming year. When compared to other online consumer services, online travel is projected to be the No. 1 growth area for the Internet in Canada in 2001.
About Expedia Canada Corp.
Expedia Canada Corp., a subsidiary of Expedia, Inc. (NASDAQ: EXPE), operates one of Canada's leading online travel stores, Expedia.ca™. To help Canadians travel right Expedia.ca provides the best combination of air, car and hotel reservations, vacation packages offers, destination information, and point-to-point mapping.
Expedia, Expedia.ca, and the Airplane logo are either registered trademarks or trademarks of Expedia, Inc. in Canada, the U.S., and/or other countries. Other products and company names mentioned herein may be trademarks of their respective owners.
For more information, please contact:
Amy Gillespie, Edelman Public Relations, (416) 979-1120 ext. 312, email@example.com