Expedia.ca's Crew Expands with Appointment of Sean C. Shannon as Director of Marketing

Bringing over 15 years of marketing experience to Canada's leading online travel store
Expedia.ca's Crew Expands with Appointment of Sean C. Shannon as Director of Marketing Expedia.ca's Crew Expands with Appointment of Sean C. Shannon as Director of Marketing Toronto, ON, May 1, 2001 – Expedia Canada Corp. is pleased to announce the appointment of Sean C. Shannon as Director of Marketing for Expedia.ca™. Shannon comes on board with over 15 years of marketing and brand management experience at both new and old economy companies. Most recently, Shannon led the marketing team for WorldPreferred.com Inc. as Vice President, Marketing and Customer Relations. Prior to WorldPreferred.com Inc., Shannon held a number of executive positions including Vice President, Business Development for Molson Canada.

"I'm thrilled to be on board at the best online travel store in Canada, Expedia.ca. I'm looking forward to continuing to build awareness among Canadians about the Expedia.ca brand and its incredible travel offerings," says Shannon. "Online travel has extraordinary growth potential that is only now beginning to be realized and Canadian Internet users are at the forefront of that movement."

According to Forrester Research, Canadians spent $662 million on online travel in 1999 and that number will leap to $4.2 billion by 2004. The Conference Board of Canada found that Canadians are turning in increasing numbers to the Internet to help them plan and book their travel. Overall, Internet use has grown by 45 per cent in the last three years making Canadians one of the world's top users of the web. Canadians looking for travel packages are the keenest users of the Internet. More than two in three package travellers used the Internet to help plan their summer trip. With this in mind, Expedia.ca is dedicated to offering Canadian travelers features that address their specific travel needs - tools such as Fare Compare™, Repeat Trip™, Express Purchase™ and Hotel Wizard™.

 

About About Expedia Canada Corp.

Expedia Canada Corp., a subsidiary of Expedia, Inc. (NASDAQ: EXPE), operates one of Canada's leading online travel stores, Expedia.ca. To help Canadians travel right, Expedia.ca provides the best combination of air, car and hotel booking, vacation packages offers, destination information, and point-to-point mapping.

Expedia.ca customers are supported by an audited privacy policy, and customer support agents available 24 hours a day/seven days a week via an 800 number and email response.

 


Expedia, Expedia.ca, and the Airplane logo are either registered trademarks or trademarks of Expedia, Inc. in Canada, the U.S., and/or other countries. Other products and company names mentioned herein may be trademarks of their respective owners.

PHOTOS AVAILABLE UPON REQUEST

For more information, please contact:
Linda Andross, Edelman Public Relations, (416) 979-1120 ext. 304, linda_andross@edelman.com
Amy Gillespie, Edelman Public Relations, (416) 979-1120 ext. 312, amy.gillespie@edelman.com

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