Canadian Produces for Expedia Canada Corp.
Expedia.ca hires top Canadian Web Producer
Toronto, ON, March 15, 2001 – Expedia Canada Corp. is pleased to announce the appointment of Paul Hecht as Producer, Expedia.ca™. With more than 8 years of experience in new media production and project management, he brings to the company unique creative insights to develop and manage editorial and features content, as well as overseeing the Web site user interface. His management experience, combined with his skills in digital production, makes him a valuable asset to the company.
Prior to joining Expedia.ca, Hecht held several executive positions including Executive Producer at Digital Fusion and Executive Producer at Integrated Communications and Entertainment (ICE digital) where he led a team in implementing various Web development projects for clients such as SIGNATURE Vacations and ONEX Corp. He is also responsible for producing a number of interactive edutainment CD-ROMs including Mazlo's Spelling Adventure and Fred Penner's Company Coming.
As a true Canadian, Hecht is an avid hockey fan and when away from the office works part-time as an off-ice official for the National Hockey League (NHL).
"Understanding your online customers is the key to not only attracting them to the site but also keeping them there until they finalize their transactions," says Hecht. "Everything from Web design and content to Internet security is crucial in building the comfort and convenience level that is the basic foundation of online shopping."
According to the Conference Board of Canada, Canadians are turning in increasing numbers to the Internet to help them plan and book their travel. Overall, Internet use has grown by 45 per cent in the last three years making Canadians one of the world's top users of the Web. Canadians looking for travel packages are the keenest users of the Internet. More than two in three package travellers used the Internet to help plan their summer trip. With this in mind, Expedia.ca is dedicated to offering Canadian travelers features that address their specific travel needs, including tools such as Build your Own Trip, Fare Compare, Express Purchase, Hotel Wizard and a variety of holiday packages with Canada 3000.
About Expedia Canada Corp.
Expedia Canada Corp. is a subsidiary of Expedia, Inc. (Nasdaq: EXPE), which operates Expedia.ca, a leading online Web site in Canada. To help customers travel right, Expedia.ca provides the best combination of air, car and hotel booking, vacation package offers, destination information, and point-to-point mapping.
Expedia, Expedia.ca, and the Airplane logo are either registered trademarks or trademarks of Expedia, Inc. in Canada, the U.S., and/or other countries. Other products and company names mentioned herein may be trademarks of their respective owners.
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Linda Andross, Edelman Public Relations, (416) 979-1120 ext. 304, email@example.com
Maria Kim, Edelman Public Relations, (416) 979-1120 ext. 243, firstname.lastname@example.org
For more press information in Expedia.ca: www.expedia.ca/daily/enc4105/service/press/releases/default.asp