CANADIANS ARE INVITED TO “EXPLORE THEIR DISNEY SIDE” WITH A CHANCE TO WIN A DISNEY PARKS VACATION FROM EXPEDIA.CA

 

Interactive contest launches on Expedia.ca’s new Disney Parks dedicated tab – a one-stop shop for all your Disney vacation needs

Toronto, February 28, 2014– With March Break just around the corner, Canadians from coast-to-coast will soon be spending quality time with their loved ones, and what better way to make family memories than with a vacation to a Disney Park. Canada’s leading full service online travel provider, Expedia.ca, is celebrating all things Disney by launching a promotion giving Canadians the chance to win a Disney Parks family vacation. The contest lives on Expedia.ca’s webpage that combines online reservations for flights, hotels and theme park admission to the Walt Disney World Resort in Florida, the Disneyland Resort in Californiaand Disney Cruises.

The “Expedia.ca Pack the Magic Contest” invites Canadians to explore their “Disney Side” – the side that comes out to play the moment you step through the gates of a Disney Park.                                     

 To participate, fans are invited to play an interactive online game where players pack three virtual suitcases with Disney-themed items, reflecting their “Adventurous,” “Royal” and “Classic” Disney Sides. Three lucky entrants will win a customized vacation package to either the Walt Disney World Resort in Florida or the Disneyland Resort in California.

“We’re thrilled to continue to grow our relationship with Disney in this way,” said Christopher Day, Senior Director of Brand Marketing, Expedia Canada. “The new contest allows Canadians to find their true Disney Side. It’s the side of your personality that laughs bigger, screams louder and lives life to the fullest. We know how unique Canadian travellers are and with our Disney Parks webpage you can enjoy your Disney side, your way.”

The campaign will not only be promoted online, but will also be supported via a content video and online web assets. The “Expedia.ca Pack the Magic” contest runs from February 27 at 3:00pm EST to March 26 at 12:59:59pm EST and is open to Canadians from coast-to-coast. Game participation is not required for contest entry.

For more information or to enter for your chance to play, please visit www.ExpediaPackTheMagic.ca.

About Expedia Canada

Expedia.ca is the nation’s most-visited full-service online travel provider. To help Canadians plan and purchase travel, Expedia.ca offers the best combination of scheduled and charter flights, car and hotel reservations, vacation packages, destination activities, cruises, and travel insurance. Expedia customers are supported by customer support agents available 24 hours a day, seven days a week via a toll-free number and email response.

Follow Expedia.ca on Facebook, Twitter, Google + and download the free Expedia Mobile App.

Expedia, Expedia.ca and the Airplane logo are either registered trademarks or trademarks of Expedia, Inc. in the U.S.  Other logos or product and company names mentioned herein may be the property of their respective owners. © 2014 Expedia, Inc. All rights reserved. CST: 2029030-5030   

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For more information, please contact:

Jessica Leach

416.955.4595

leach@veritasinc.com

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