Expedia.ca Verified Hotel Reviews
Expedia.ca Overhauls Hotel Reviews
Consumers Can Now Sort Verified Reviews by Shared Interest
TORONTO, March 15, 2012- Expedia.ca, Canada’s leading online travel agency, announced an overhaul to its hotel reviews feature incorporating new improvements that will make its collection of verified hotel reviews more accessible and relevant to prospective travellers. As part of this overhaul, Expedia.ca will incorporate all the verified reviews from its sister company, Hotels.com®, into its collection which will bring the total number of verified reviews available to Expedia.ca customers to more than 7.5 million.
All Expedia.ca reviews are vetted and verified, meaning multiple steps are taken to ensure the validity of customer reviews, including ensuring that the reviews are posted by travellers who have paid for and stayed in a room in the hotel they are reviewing.
One of the most important changes to the reviews program is in its relevancy. Customers can now write reviews for a particular type of traveller by selecting their intended audience from amongst a list including families, business travellers, couples, students and “other”. Consider the mother trying to plan her family vacation – when looking for a kid-friendly hotel in a large city, she will now be able to sort through a potentially rich collection of reviews written by other moms who have stayed with their children in that city. Currently, about two million existing reviews have been categorized as written for families, business travellers and couples.
In addition to the photos provided by the hotels, Expedia.ca now allows reviewers to include their own photos in their review, to make those reviews even more descriptive.
“Travellers will now be able to view user photos along with reviews written for travellers that share their same interests or needs,” said Sean Shannon, Managing Director of Expedia Canada. “This is just another way we aim to provide Canadian travellers with the information they need to make the best travel decisions-.”
With such a sizable collection of reviews (some hotels have thousands) Expedia.ca set out to create a rich, interactive way for customers to filter and sort reviews. Travellers can now find relevant content quickly and can share that content with their travelling companions, friends and relatives. Travellers can now sort reviews by rating, date submitted, language, traveller type and photos and share reviews (both their own and others’) via Facebook and Twitter.
Expedia.ca has also implemented a “thank the reviewer” feature so readers can express their appreciation to the reviewer if that review has been helpful. The process of submitting reviews has also been streamlined and simplified.
Expedia, Inc. operates Canada's most visited full-service online travel service, Expedia.ca. To help Canadians plan and purchase travel, Expedia, Inc. provides the best combination of scheduled and charter flights, carand hotel reservations, vacation packages, destination activities, cruises, trip insuranceand traveller-authored content. Expedia.ca customers are supported by customer support agents available 24 hours a day, seven days a week via a toll-free number and email response.
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