Young, Royal and Visiting Canada? Expedia Canada Survey Reveals Canadians’ Top Destination Picks for William and Kate

Young, Royal and Visiting Canada? Expedia Canada Survey Reveals Canadians’ Top Destination Picks for William and Kate uncovers what Canadians think the royal couple should do

on their only day off during their first official tour 

TORONTO, July 4, 2011– When you’re a travelling royal, taking a day off from the many duties of an official tour is no easy task.  Luckily for their Royal Highnesses Prince William and Duchess of Cambridge, Kate Middleton, a personal day off has indeed made its way into their Canadian tour which begs the question:  What quintessentially Canadian activity should the royal couple experience on their one free day in Canada?    In a new poll by Expedia ® Canada, just overone quarter of Canadians surveyed (27 per cent) think the royal couple should go hiking in the Canadian Rockies, while going on a wine tour of the Niagara region and exploring the Cabot Trail from its starting point in Cape Breton tied for second at 11 per cent each.

The survey, conducted by Canada’s largest online travel agency, also asked where in Canada they think the couple should spend their day off from official duties.Canadians did not overwhelmingly respond in favour of one particular city, with the majority, 30 per cent, stating that William and Kate they should make use of their day visiting various cities across the country.

 “Whether you’re a blue-blooded royal or a seasoned globe-trotter, Canada offers some of the world’s best travel experiences, from world-class urban centres to rugged, picturesque wildernesses,” said Sean Shannon, Managing Director, Expedia Canada.  “Of all our top global destinations for Canadians in 2010, two Canadian destinations were in the top ten – Toronto and Vancouver.  We expect with their visit here, William and Kate will inspire travellers locally and abroad to discover the marvels that can be found within our own Canadian borders.”

Toronto, Montreal crumble to the Rockies

Surprisingly, the survey revealed that not all Canadians were loyal to the provinces they live in when it came to choosing which “quintessential Canadian” activity the royal couple should experience during their visit to Canada.  Respondents in Alberta overwhelmingly felt that a hike in the Canadian Rockies or the Alberta Badlands should be on the top of the couple’s ‘to-do’ list at 58 and 15 per cent respectively.  Interestingly, respondents in both Ontario and Quebec recommended a tour of the Rockies over sightseeing in their own largest metropolises.   While 24 per cent of respondents from Ontario suggested a hike in the Rockies, only 10 per cent suggested touring the city of Toronto.  Similarly 25 per cent of respondents from Quebec voted for a hike in the Rockies versus touring Montreal in search of the province’s best poutine (11 per cent). 

Canada’s towns offer inspiration

While Canada may not have the reputation of being a romantic getaway, many towns across the country could provide a perfect romantic backdrop to the young newlyweds’ first official trip abroad as a couple.  They include Heart's Content and Heart's Desire (both located in Newfoundland and Labrador), Blissville (New Brunswick), Saint-Valentin (Quebec) or even the small, rural town of Love located northeast of Saskatoon. 

Royal watchers hoping for an heir may want to encourage the couple to visit Newfoundland’s Conception Harbour, while those envisioning the day William becomes King may recommend a trip to Coronation, Alberta.  On her maiden trip to Canada, the Duchess of Cambridge may discover two locations that could soon become dear to her heart: Middleton, Nova Scotia and the village of Duchess, Alberta.

“Wherever the destination, we’re proud to be Canada’s top online travel agency, offering unmatched vacation opportunities – whether you’re travelling on a shoestring budget or living like a king,” said Shannon.  “Our recent partnership with Groupon, as well as our deals like the Summer Somewhere Else sale, where consumers can enjoy up to 30 per cent on travel, shows our commitment to making travel more accessible and enjoyable for everyone thinking of travel this summer.”

About the Survey

From June 28thto June 29th2011 an online survey was conducted among 1,002 randomly selected Canadian adults who are Angus Reid Forum panelists. The margin of error—which measures sampling variability—is +/- 3.1%, 19 times out of 20. The results have been statistically weighted according to the most current education, age, gender and region Census data to ensure a sample representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.


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